“Laura and her team were instrumental in helping us see a vision for our company and brand, that we knew was there, but could not articulate in a way that everyone could get behind. After a lot of hard and thoughtful work, we now have a brand blueprint that we know as a team will not only help us articulate and capture the opportunity ahead of us, but will also enable our mission with customers, and accelerate our growth to the next level. ”
A BRAND BLUEPRINT FOR THE FUTURE
ActiveCampaign is a successful marketing technology company based in Chicago, founded by Jason VandeBoom. Jason came to Eagle Vista Partners with a good problem to have: his company was growing wildly fast with an increasingly loyal customer base. However, Jason believed the ActiveCampaign brand and overall messaging was lagging the velocity of growth his company was experiencing. He asked us to help him create a new Brand Blueprint for the big and bold future he envisioned. Working with Jason and his entire Leadership Team, we created a Brand Blueprint with an exciting new vision which amplified ActiveCampaign’s unique functionality and open stack advantages for any customer regardless of size. ActiveCampaign emerged with a new vision that puts the customer’s growth at the center, and tells the story of an automation platform that is built to help every customer grow their business and create ideal experiences.
Building a Strong Brand for a Fast Growth Platform Company
Eagle Vista’s work for Anaplan involved a comprehensive review of their brand and market strategy at a time that they were scaling the company and considering a public market IPO.
Anaplan is a fast-growing PaaS (platform as a service) business enabling their customers to do Connected Planning across their entire company - from Finance, to Supply Chain, to Purchasing to Marketing. Anaplan works with G1000 companies to help them make better business decisions and create shareholder value through better connectivity and execution.
Anaplan needed help bringing their brand and market to life in a world that can get complex quickly. Working with the CEO, Frank Calderoni and the CMO, Maria Pergolino and the entire C Suite of the company, Eagle Vista Partners revamped Anaplan’s branding and messaging to capture how it creates value for its clients and how Anaplan’s unique advantages are superior to its competition.
This work fueled and was the foundation for all of Anaplan’s communication materials behind their very successful IPO in October 2018.
Cresset Wealth Advisors: A New Approach for a New Company in an Old Fashioned Category
With the Co-Founders, Eric Becker and Avi Stein, we created the Cresset Wealth Advisors Brand Blueprint and Positioning, identity, logo design and all marketing materials for this fast paced start up in the Wealth Advisory Sector. This work has been instrumental in setting CWA up for accelerating growth and acquisitions in the first four years of their founding.
““Eagle Vista’s Brand Purpose and narrative work has been extremely valuable for building our business, our brand for attracting the talented leaders we need for rapid growth. The network and connections they have also enable us to extend our executional needs with speed and effectiveness, as well. We consider them strategic partners.””
Demandbase’s vision is to transform the way B2B Companies go to market
Demandbase is the first and leading B2B Account Based Experience (ABX) platform that helps Marketers master the Customer Journey through 2 Clouds: the Go-to-Market Cloud and the Advertising Cloud. The company has driven a fundamental, customer-centric rethinking of how B2B Companies go to market by rooting themselves in an intense focus on the customer through account based marketing and on B2B advertising which is unique, based on cohorts and individual identities.
“Laura & Eagle Vista Partners helped us look at our platform and products in a simple, unified and compelling way. They are true partners who help to solve problems and extend our thinking to be more disruptive & fresh.”
FREEOSK: Power Consumer Discovery into Lasting Relationships
Freeosk is the leading interactive platform that powers consumer discovery into lasting brand relationships both in physical locations (in store) and digitally (app & website). Their data platform comprised of 5MM+ authenticated, first party consumer ID’s, a 6.6MM addressable audience and 35MM unique audiece, is a rich and valuable data base that measures consumer intent, trial and actual purchase. They work with some of the largest brands and retailers in the world in snacks, food and specialty products to increase brand sales, awareness, loyalty and recurring revenue. They combine shopper marketing, consumer discovery and data in a next generation point of purchase touch point that is proven to drive sales and ROI.
“Laura & Eagle Vista Partners created a North Star for us at a time when when we are pivoting our business to be focused on brands and first party authenticated data”. Their clear focus on business model, core differentiators and next generation thinking on data and marketing was invaluable”
LiveRamp:
Leading the New Data Economy
Our mission for Scott Howe, CEO of LiveRamp, is to help a very successful company fully take the leap into the new data economy, translating data into value for its partner companies. We have partnered with Scott and his product and data teams to inject a new powerful strategy and vision to life for its clients, customers and partners.
““The work that Laura and her team did for us was transformational. We were in a transition at our company and the retreat and brand strategy work she facilitated & created allowed us the vision & structure to create a brand blueprint that will be with us for many years to come.”
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Madison Wells Media:
Reimaging What's Possible
Working with Founder and CEO Gigi Pritzker, we re-imagined and re-made the Vision and Brand Purpose of MWM, a 20 year old media and entertainment company. This work has served as an accelerator of MWM’s business strategy and go to market marketing and communications strategy. MWM is a producer of award winning films and entertainment such as “Hell or High Water”, the very successful musical, “Million Dollar Quartet”, and the hit TV show, “Genius”.