The New Frontier For Personalized, Data-Driven Marketing Success
This Is an Incredibly Creative Time for Brands to Innovate, Laura Desmond
While the current crisis is taking a heavy toll on travel and retails companies, other brands can come through as they listen to consumers, retool their roadmap and invest, says Laura Desmond, former global CEO of media agency giant Starcom.
She says that consumers are in control and smart marketers need to follow consumer trends closely. She says this period offers brand marketers an “incredibly creative” time to reinvent their businesses.
AdExchanger |
Social Distancing With Friends: Laura Desmond
AdExchanger | What I Learned In The Last Crash And How It Can Help Leaders Today
Providence Equity Invests $223 Million in Finnish Social Ad-Tech Firm
Smartly.io provides social ad creation, distribution and management services.
As part of the investment, former Publicis Groupe executive and Adobe Inc. and DoubleVerify Inc. board member Laura Desmond will chair Smartly.io’s board.
Media Career Success: Innovative Advice | Stan Talks
Reflecting on her experience, most notably as the CEO of the Starcom Mediavest Group for 10 years, Laura Desmond suggests what she would do if she were 25 again and starting her career. She outlines several critical experiences and skill sets to invest in for optimal career success in the fast-evolving media environment.
Ad Blocking and the Future of Effective Advertising Student Perspectives | Stan Talks
The CEO of the Starcom Mediavest Group for 10 years, Laura Desmond reflects on students’ perspectives on ad blocking. More importantly, Desmond ponders what the next generation of ad professionals believe is necessary to increase the relevance and effectiveness of advertising in the future.
Laura Desmond on Nike & Kaepernick | NBC Chicago
The Loss of Intelligence
It's Good to Be in Bands
Cannes Lions 2018 – The Year of the Re-Set
The Year that Old Media and Big Tech Started to Look the Same
Medium | NewCo Shift
The Future of Advertising Is In the Hands of Ad Blockers
THE MEDIA FOUNDERS
We take it for granted now, but most of the largest media agencies were once departments inside full service agencies, usually taking a back seat to creative ideas in the more traditional advertising model. Laura Desmond, former Global CEO of Starcom Mediavest Group tells the story of founding SMG and what it was like to create a business that went on to become the world’s largest media agency, and gain the top attention of the world’s largest marketers like Samsung, Coca-Cola, Walmart and Airbnb.
CHANGE GROW OR DIE
Driven by the continuing, profound shifts in technology and consumers’ media habits, Laura Desmond, the former Global CEO of Starcom Mediavest Group, describes a fundamental shift in strategy to the media business she successfully ran for nearly 10 years. SMG was the world’s largest media agency, buying and planning billions of dollars of media for its clients. In the midst of the recession, SMG saw there was an opportunity to change in order to become digitally centric and ready for the new world of social, search, mobile and real time media. Hear this great story of transformation and the willingness to change even when you are successful.
Laura Desmond: Agencies Undisputed Leaders Of Data 'Alchemy'
The Future of Advertising is in the Hands of Ad Blockers
MediaPost
Who Will Fill The Talent Gap In The New Era Of Data-Driven Marketing?
MediaPost
So You've Boarded The People-Based Marketing Train: Where Are You Headed?
To Get Competitive, Forget Perfection. Fail Fast and Forward
In the Age of Disruption, Leaders Need Authenticity, Not Authority
Overcoming the Hurdles of Big Data in Marketing
The Future Belongs to the Media & Tech Companies That Can Harness 5G
Davos’ Importance to Marketers Grows in Turbulent Times